BTC is one of the Mid-Atlantic region’s leading full-service marketing and communications firms. Headquartered in Wayne, PA, BTC helps clients achieve their business goals with smart, creative and cost-effective PR and Marketing . Mar 30, · No business-to-consumer (B2C) company could survive — never mind thrive — without doing some kind of marketing. B2C marketing, which differs from business-to-business (B2B) marketing . The BTC team knows just how to look beyond-the-click of your digital ‘prospective’ customer. From assessing their behavioural patterns on your website page, ad banners, emailers, or social media .
Marketing btcBTC Model, a powerful marketing tool for brand positioning | toolshero
And we have the people, tools, experience — and track record — to make it happen. We generate leads and drive business — getting heads in beds, enhancing fundraising efforts, or driving sales; the power lies in getting the right offer in front of a qualified prospect, which we accomplish through constant benchmarking, measurement and tracking.
Creativity is the heart of our business — great design, breakthrough ideas, market-penetrating promotions. Our team of talented graphic artists brings this creativity to life with thoughtful design to fit your needs and reach your audiences. We live in a digital world. And the most successful campaigns are integrated. We will help you embrace the world of digital media to engage your audiences, ensuring they see, hear and share your message — measuring and tracking the whole way.
This means a brand must be considered part of a category. In this case, customers may consider purchasing said brand. The BTC model by Riezebos and van der Grinten is an extremely effective tool for positioning a brand. Consisting of the brand, target group, and competitors, brand positioning forms the foundation for developing and increasing customer knowledge and perception.
Brand refers to the identity of the organisation as a whole, or only the brand in itself. The target group must be analysed to ensure effective communication, and to comply with their demands and wishes. Finally, competitors must be analysed as well. After all, the goal of an organisation is to develop a quality product or service in such a way that consumers ignore competitors.
What do you think? How do you think you can apply this model when positioning your brand or organisation identity? What do you believe are factors that can influence brand positioning? Do you have any tips or additional comments? If you liked this article, then please subscribe to our Free Newsletter for the latest posts on models and methods.
How to cite this article: Janse, B. BTC Model. Your rating is more than welcome or share this article via Social media! Vote count: 0. No votes so far! Be the first to rate this post. You must be logged in to post a comment. Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website.
These cookies do not store any personal information. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies.
It is mandatory to procure user consent prior to running these cookies on your website. Skip to content This article provides a practical explanation of the BTC model.
What is the BTC model? Brand Positioning Brand positioning gives the target group a reason to purchase products of a certain brand instead of another. When positioning a brand, ask yourself the following questions: Is it sustainable?
Can the brand image be sustained in the long term? Is the brand suitable for all major geographic markets and companies? Is it an effective way for the organisation to achieve its financial goals? Does the brand support and stimulate the organisation and its objectives? Brand The brand refers to the identity of an organisation, and the brand can be related to an organisation, service, or product. Did you find this article interesting? We are sorry that this post was not useful for you!
Let us improve this post! Tell us how we can improve this post? Submit Feedback. Find out more. Related Stories. You May Also Like. Leave a Comment. Leave a Reply Cancel reply You must be logged in to post a comment.
Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent.